THINGS TO DO BEFORE LAUNCHING A WEBSITE


You want to start a website to promote your work, but don’t know what you should do first. We’ve all been there and it’s okay; once you realize how easy starting your own website can be, you’ll be posting and uploading in no time. Here’s a list of things you should do to get your website up and running.

DEFINE YOUR NICHE

Your niche is essentially the focus of your blog or website; when choosing one, be sure that you are choosing something that you’re genuinely passionate about because the creative process will come to you with ease and you’ll never run out of things to write about or create.

PICK A NAME

Figuring out out a name for your website/ blog can be super fun or super challenging. To keep the name picking process fun, make sure that you write down all your brand ideas and characteristics. Write down all your name ideas even if they don’t sound like the one your looking for just yet, you might catch an idea for a new name later.

WHAT IS YOUR MISSION STATEMENT?

Your mission is similar to your niche; it tells your audience what purpose your site will serve and will help to attract people who are actually interested in your niche. A mission statement is like a preview or the “why” behind your brand, so take your time creating the mission for your blog/website.

BUILD A BRAND BOARD

I think having a brand board makes things easy; it allows you to have all your brands features in one places and is helpful when choosing colors, fonts, and textures for your graphics and social content. A good brand board will include a color scheme of between 4-5  colors, 2-3 signature fonts, logo designs, and anything else that will be considered key elements of the brand.

After you take some time to plan your brand and get everything organized, it’s time to start building your actual website. It’s time to start looking at things like hosting, purchasing your domain name and creating content.

 

WHAT’S NEXT?


GET A DOMAIN AND HOSTING

There are plenty of sites where you can purchase your domain name and hosting service from, however, I only can speak for Godaddy. Godaddy allows you to purchase domains along with hosting and you can either hire someone to help you get started or you can be walked through the process. Godaddy has so many different security options to make sure your site is secure and effective for clients who might be putting in their personal information and overall, they help keep your site safe from hackers.

DECIDE WHICH PLATFORM YOU WILL USE

WordPress.com/WordPress.org, Blogger, and Squarespace are all the popular platforms that most bloggers use. I use WordPress.org, which is the self-hosted WordPress;  it’s really customizable whether you know anything about HTML coding or not, I recommend it 100%

DESIGN/ SELECT A THEME

After you’ve taken care of all of the boring “set-up” stuff, it’s time to choose a theme or design. I always recommend people to purchase a template because as stated before WordPress offers some awesome themes but the only disadvantage in that is, everyone gets the same selection so, they’re overused and it’s easy to tell that it’s a template. If you don’t like any of the themes, you can always purchase from other websites like Creative Market or Etsy.

SECURE SOCIAL MEDIA HANDLES

Now, this tip is actually optional; I personally use my name across all of my platforms but my brand’s name is NEW VIBEZ but will be adding a separate creative marketing and photography account. Doing it this way will show that  I’m not just a blogger. 

PREPARE CONTENT

Preparing content in advance is something I love doing now. There’s actually a name for it called batching. You won’t have to do this too frequently when you’re just starting out because at this time you should be focusing on promoting, building your audience and getting feedback to help you figure out what’s working and what’s not. I would say create your posts for the first 2-3 months and put it out consistently. Analyze the feedback you get from those months to decide what things you should be doing next and how frequently you should be batching your work.


  Now that you know what’s needed to get your website up, what’s stopping you?

Stay tuned because I’m making this a  series; we’ll talk about starting a website and building a brand from equipment and software to marketing strategies and social media engagement. Ask questions in the comments of these post’s and I will answer it in a future post.

 

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