Surprisingly, there are still some creative professionals without a website; I’m not talking about your Facebook page/ group or any other business account held on a social media platforms, those don’t count, however, you should have both of them. Here are some of the reasons why you need a website and why you shouldn’t put all your marketing eggs in one basket.
BUILDING YOUR BRAND
So many creatives and professionals are still making moves without a website. Having a facebook page/ group or a business Instagram account is not a substitute for having your own website but, you should have both. Why? Because at any given moment a glitch, bot clean up session, spam report etc can come through and erase your entire social media existence. These platforms control who sees your work and when they see it. I know some amazing artists and creators whose work should be in the top 10 of your explore pages but the algorithm (as it is today) isn’t designed for them. Facebook, Instagram, and Twitter are great platforms and you should use them to their advantage because they are the marketing tools that will help push the content you create on YOUR OWN PLATFORM.
ESTABLISH CREDIBILITY FOR YOURSELF & BRAND
With a website, you can secure and establish credibility within your niche or field of expertise. It allows you to showcase your work in so many different ways; from blog sites, landing pages, online shops, digital portfolios, the possibilities are endless.
Websites are perfect for making and keeping connections; it’s a simple way for you to keep in touch with your audience and build relationships that will, in the long run, help you to continue creating content that’s both beneficial for you and them.
Understand your business the best…
Not having a website is like leaving money on the table; you have this great idea or product but you’re only using external platforms to market your brand. Think of it like this, your an upcoming MUA looking to establish clients and a potential client searches for a makeup artists near her, to do makeup for a bridal shower wouldn’t it be nice if your website pops up in her search results?
TIME & MONEY
Once you get things established with running your website you can begin monetizing your work and move in a direction where your content is more automated which frees up time for you to create more, spend it with friends and family, when you get real good at it you can be growing your brand and making money in your sleep. Check out my recent post, 3 Apps I use to automate my content.
INCREASE YOUR OWN VALUE
By continuously learning and always being hungry for more knowledge.
The more you know, the more value you have to offer and the more valuable you become. When you can back your work up with receipts, more people will want to see what you are doing.
Okay! So now you know why having a website is important, don’t know where to start? Check out this post on things to do before launching a website.